Breakfast Soft Taco - A warm flour tortilla filled with scrambled eggs, choice of bacon or sausage, and cheddar cheese.Mini Skillet Bowl - A breakfast bowl filled with seasoned breakfast potatoes, scrambled eggs, cheese and Pico de Gallo.The new $1 Morning Value Menu contains four new items: "While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each," Thalberg added. And of course, they love bacon for breakfast." "Our survey results were completely expected: Americans would rather pay less and have more choice. We also believe firmly in the power of the painfully obvious," said Marisa Thalberg, chief marketing officer for Taco Bell Corp. "We believe firmly in the power of research and strive to deeply understand our customers. When thinking about $1 breakfast items, 80 percent say Americans should be given the option to have breakfast with bacon.When considering $1 breakfast options, 81 percent say Americans should be given more choices.more than $1 while 16 percent of respondents desire to spend more. 84 percent of consumers cite their preference to spend $1 vs.The unsurprising highlights of the research include: A "breakthrough" new study* conducted on behalf of Taco Bell coinciding with the launch of Taco Bell's new $1 Morning Value Menu on March 10 reveals that consumers prefer spending less money than more money, according to a company press release.
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